Tag: Marketing

AI ethics: How marketers should embrace innovation responsibly

Marketing, Social Media

Click here to access original source Author: Jamie Kenan Publisher: Sprout Social Year: 2023 Summary: By acknowledging AI’s advantages and concerns, the author offers a perspective for social media teams trying to implement automated processes.…
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Data Ethics in Marketing

Consent, Consumer Relationships, Consumer Trust, Marketing, Transparency

Author: N/A; Publisher: The Marketing Analytics Show; Publication Year: 2022. The following article discusses how successful marketing is centered around building trust and relationships with consumers. In a world of cookie pop-ups and privacy invasions,…
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Why Data Ethics in Marketing is Important and What to Do About It

Building Trust, Customer Centricity, Data Integration, Data Minimization, First-Party Data, Incremental Consent, Marketing, Repeat Business, Zero-Party Data

Author: Stéphane Hamel; Publisher: Supermetrics; Publication Year: 2020. The following article explains how data ethics is still a relatively new concept. It explains why data ethics has become a major topic in marketing and explains…
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The Murky Ethics of Data Gathering in a Post-Cambridge Analytica World

Cambridge Analytica Scandal, Customer Information, European Union, GDPR, General Data Protection Regulation, Marketing, Personal Information

Author: Sarah Steimer; Publisher: American Marketing Association; Publication Year: 2018. The following article pertains to the ethical use of customers’ information in marketing campaigns. The article starts by explaining that Cambridge Analytica hired an individual…
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Data in Advertising: What it Means to be an Ethical Marketer

Accuracy, Consumer Privacy, Data Sourcing, Decency, Ethical Data Collection, Fairness, Marketing, Third-Party Data, Transparency

Author: Michael Peralta; Publisher: iab. Tech Lab; Publication Year: 2022. The following article emphasizes the importance of ethical data collection and utilization in marketing, in addition to providing a set of principles to be followed…
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How Data Brokers Sold My Identity

Advertising, Anonymity, Data Collection, Data Privacy, Facebook, Google, Key Identifying Information, Marketing

Author: Madhumita Murgia; Publisher: TED; Publication Year: 2017. In the following talk, Madhumita discusses how data privacy is still a huge issue. Even though data is anonymized there are still key identifying information such as…
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What are the Ethical Concerns of Artificial Intelligence in Marketing?

Convenience, Data Collection, Marketing, Personalized Content, Targeted Marketing, Transparency

Author: Kevin Walsh, Paul Roetzer Publisher: HubSpot Publication Year: 2019 Summary: The following video notes that individuals frequently make a trade off between privacy and convenience in order to receive personalized content, which firms can…
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Effectiveness, Efficiency, and Ethics of Marketing Analytics

Data Marketing, Effectiveness, Efficiency, Marketing, Marketing Analytics, Targeted Advertising

Author: Julia Hopkins; Publisher: University of New Hampshire Scholars’ Repository ; Publication Year: 2016. The following thesis study talks about the effectiveness, efficiency, and ethics of marketing analytics. Also, the author says how targeted advertising…
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5 Growing Ethical Issues in Online Marketing You Need to be Aware of

Advertisements, Consumer Privacy, Copyright Infringement, Marketing, Online Marketing, Online Tracking, Personal Information, Search Engine, Security, Social Media

Author: Jerin Michael; Publisher: Growth Animals; Publication Year: 2021. The following article discusses how there are 5 main ethical issues to look for when it comes to online marketing. The first is consumer privacy. Using…
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