The Data Equity Framework

Author: N/A; Publisher: We All Count; Publication Year: N/A. The following article discusses how anytime data is involved, decisions are being made and those decisions have consequences. Equity needs to be at the forefront, and this 7-step framework is a systematic approach to doing so. Each step has equity-impacting decision points that must be evaluated. These steps are 1). Funding (this is the stage that…

Data in Advertising: What it Means to be an Ethical Marketer

Author: Michael Peralta; Publisher: iab. Tech Lab; Publication Year: 2022. The following article emphasizes the importance of ethical data collection and utilization in marketing, in addition to providing a set of principles to be followed when sourcing data for marketing purposes. Peralta argues that, while first-party data is often ethically sourced, third-party data (which is essentially obtained from an organization…

The Evolution of Data Ethics in Clinical Research and Drug Development

Author: Melissa Heidelberg; Publisher: Ethics, Medicine and Public Health; Publication Year: 2020. The following article discusses how the usage of advanced analytic techniques has revolutionized countless industries, and the clinical research and drug development industry is no exception. Of course, with the application of new techniques comes new problems; of particular concern is whether or not research subject data will affect subjects’ access to…