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What are the Ethical Concerns of Artificial Intelligence in Marketing?
2019, Code of Ethics, Communities of Practice, Frameworks, Legal & Policy, Notable People, Privacy, Videolnbressa
Author: Kevin Walsh, Paul Roetzer Publisher: HubSpot Publication Year: 2019 Summary: The following video notes that individuals frequently make a trade off between privacy and convenience in order to receive personalized content, which firms can then use to target how they market to audiences. This brings up issues of ethics in using artificial intelligence (AI)…
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The Power of Habit
lnbressa
Author: Charles Duhigg; Publisher: Random House Trade Paperbacks; Publication Year: 2014. The following book discusses how in 2002, statistician Andrew Pole began working for Target as a data expert. He was tasked with making an algorithm that could predict pregnancy status. A year after his algorithm was implemented, the father of a high school female…
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How Companies Learn Your Secrets
lnbressa
Author: Charles Duhigg; Publisher: The New York Times; Publication Year: 2012. The following article describes how every time you interact with a company, they learn and record information about you, from demographic details to shopping habits and everything in between. They do this in order to more efficiently market towards individuals and create predictive models…
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Big Data Ethics
lnbressa
Author: Andrej Zwitter; Publisher: SAGE Journals; Publication Year: 2014. The following article states two main reasons why ethical practices involving Big Data are increasingly becoming more important. Big Data is much more organic; since it typically arises from the granular activity on the internet, it is of the truest form. It is also potentially global,…
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