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Effectiveness, Efficiency, and Ethics of Marketing Analytics
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Author: Julia Hopkins; Publisher: University of New Hampshire Scholars’ Repository ; Publication Year: 2016. The following thesis study talks about the effectiveness, efficiency, and ethics of marketing analytics. Also, the author says how targeted advertising affects the brand’s perception by consumers at the concepts of data marketing and re-targeted ads from 3 aspects: 1). Are…
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Algorithmic Bias and Fairness: Crash Course AI #18
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Author: Jabril Ashe; Publisher: CrashCourse; Publication Year: 2019. The following video discusses how bias is a natural outcome as systems such as the human brain or a computer algorithm try to take shortcuts in order to increase efficiency. It becomes a problem when we do not acknowledge it, we fail to recognize exceptions to the…
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Weapons of Math Destruction
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Author: Cathy O’Neil; Publisher: Crown; Publication Year: 2016. The following book discusses “weapons of math destruction”: algorithms that try to quantify subjective qualities or judgment metrics. For example, an algorithm that tries to quantify “creditworthiness” is meant to streamline and increase efficiency. However the designs of this system and many others like it end up…
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Algorithmic Injustice: A Relational Ethics Approach
Author: Abeba Dirhane; Publisher: CellPress Open Access; Publication Year: 2021. The following paper focuses on how it has become trivial to point out that algorithmic systems increasingly pervade the social sphere. Improved efficiency—the hallmark of these systems—drives their mass integration into day-to-day life. However, as a robust body of research in the area of algorithmic…
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