Author: N/A; Publisher: The Economist; Publication Year: 2017. The following article discusses how bankers and insurers are using big data to better target customers and offering more personalized service. However, regulation and ethic code should be applied to them. Also, critics fear too much data-crunching could actually increase financial exclusion. The riskiest customers, and those offline, might be…
Author: Sabrina Dominguez; Publisher: Data Science Dojo; Publication Year: 2018. In the following article, Sabrina Dominguez summarizes 10 controversial data science projects involving big data. She looks at these examples through a business lens, with the goal of effectively marketing to customers. Even when trying to make a profit however, data ethics must still be considered. Big data has the opportunity to change lives…
Author: Liza Gak, Kyle Polich; Publisher: Data Skeptic; Publication Year: 2022. The following podcast episode features Kyle who interviews Liza about her work doing interviews centered on people’s experience with weight loss advertisements. Ethical topics that were raised include how a person’s digital footprint can follow them for years and trigger advertisements that are un-healthful for individuals (i.e. targeting weight loss adds to…
Author: Kriti Sharma; Publisher: TED; Publication Year: N/A. The following video features Kriti Sharma who talks about how human-programmed artificial intelligence (AI) can have the biases of humans encoded into them and how this can negatively affect real people. Even in everyday technology, having female voice assistants, such as Siri or Alexa, perpetuates sexism. AI is another piece of technology…
Author: Julia Hopkins; Publisher: University of New Hampshire Scholars’ Repository ; Publication Year: 2016. The following thesis study talks about the effectiveness, efficiency, and ethics of marketing analytics. Also, the author says how targeted advertising affects the brand’s perception by consumers at the concepts of data marketing and re-targeted ads from 3 aspects: 1). Are marketers sending the right advertisement, to the right customer, at the right…