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Ethical Ways to Collect Data Responsibly
lnbressa
Author: Shabl; Publisher: Stop Having a Boring Life; Publication Year: 2020. The following article details 4 main strategies to collect data in an ethical manner without infringing on people’s privacy or consent. These include transparency (show users up front what data collection methods you use so there is no question of how their data may…
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Data in Advertising: What it Means to be an Ethical Marketer
lnbressa
Author: Michael Peralta; Publisher: iab. Tech Lab; Publication Year: 2022. The following article emphasizes the importance of ethical data collection and utilization in marketing, in addition to providing a set of principles to be followed when sourcing data for marketing purposes. Peralta argues that, while first-party data is often ethically sourced, third-party data (which is…
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