Author: Sahana Rajan; Publisher: Suyati; Publication Year: 2015. The following article discusses how as big data becomes more common, what are the boundaries of data ethics? Intricate data processing can open up the possibility of gaining access to private data. We are influenced daily by big data through personalized advertisements. We need to redefine the boundaries of data accessibility. Every time we click…
Author: Karen Hao; Publisher: MIT Technology Review; Publication Year: 2019. The following article describes how people may have seen personalized Facebook advertisements on their feed. As it turns out, that algorithm, based on machine learning, is discriminatory. It locates patterns within data and re-applies them to make decisions, allowing bias to enter the equation. This can happen when, for example, the algorithm…
Author: Jerin Michael; Publisher: Growth Animals; Publication Year: 2021. The following article discusses how there are 5 main ethical issues to look for when it comes to online marketing. The first is consumer privacy. Using online tracking, search engines are able to gather information about people and use that information to sell products and advertise to certain people that have shown interest in similar products. The…