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5 Growing Ethical Issues in Online Marketing You Need to be Aware of
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Author: Jerin Michael; Publisher: Growth Animals; Publication Year: 2021. The following article discusses how there are 5 main ethical issues to look for when it comes to online marketing. The first is consumer privacy. Using online tracking, search engines are able to gather information about people and use that information to sell products and advertise…
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Advertisers, Publishers, and Consumers Have a Role to Play in Data Ethics
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Author: Aphrodite Brinsmead; Publisher: Advertising Week; Publication Year: N/A. The following article details the responsibility of all parties involved in tailored online marketing and advertising to protect consumer data and use it in an ethical fashion. While usually the victim in cases of unethical data privacy from personalized ads created using data from other online…
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