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Data in Advertising: What it Means to be an Ethical Marketer
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Author: Michael Peralta; Publisher: iab. Tech Lab; Publication Year: 2022. The following article emphasizes the importance of ethical data collection and utilization in marketing, in addition to providing a set of principles to be followed when sourcing data for marketing purposes. Peralta argues that, while first-party data is often ethically sourced, third-party data (which is…
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