Consumer Relationships

Ethical Dilemmas: How Scandals Damage Companies

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Author: N/A; Publisher: Western Governors University; Publication Year: 2021. The following article discusses how companies with higher ethical standards have been shown to perform better than companies who fail to consider the ethics of their practice. “73% of professionals say they take an organization’s values into account.” It is important for employees in deciding where to work if the company has values that align with…

Data Ethics in Marketing

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Author: N/A; Publisher: The Marketing Analytics Show; Publication Year: 2022. The following article discusses how successful marketing is centered around building trust and relationships with consumers. In a world of cookie pop-ups and privacy invasions, consent and full transparency about data use are more relevant than ever. With the need to comply with legal policies, businesses often take a business-focused legal…