Author: N/A
Publisher: Telus International
Publication Year: 2019
Summary: The following article talks about a digital security software company Thales, which says, the majority of consumers say companies are responsible for protecting them from data breaches, with 64% reporting they’re “unlikely to do business with a company where their financial or sensitive data was stolen.” Data stewardship and protection, therefore, is an issue that affects your enterprise’s reputation, customer trust and overall business health. “With so much data available on consumers and so many examples of companies selling and misusing that data, customers are wary of sharing information with brands,” says Blake Morgan, author of More is More: How The Best Companies Work Harder And Go Farther To Create Knock-Your-Socks-Off Customer Experiences. “Data transparency is the foundation of customer trust in our modern world,” says customer-service expert, Morgan. Every organization is eager to improve their customer experience, but it shouldn’t come at the expense of data privacy and customer trust.
