Author: Daniel Lu, Mike Loukides
Publisher: O’Reilly
Publication Year: 2020
Summary: The following article uses a terribly unsuccessful product launch between Apple and Goldman Sachs to establish the difference between compliance and ethics, show that even companies with the best data privacy reputations still must maintain diligence, and illustrate how unethical behavior by companies can negatively affect consumer trust and ultimately affect the bottom line. Compliance is what you must do (follow the rules), while ethics are what you should do (whether it is part of the rules or not). In order to gain and maintain the trust of the public, companies must be both compliant and, more importantly, ethical, especially with regard to consumer’s personal data. This emphasis on ethics has to start at the top with C-Suite executives before being woven into the greater business plan for the entire company.
