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Big Data, Financial Services and Privacy
lnbressa
Author: N/A; Publisher: The Economist; Publication Year: 2017. The following article discusses how bankers and insurers are using big data to better target customers and offering more personalized service. However, regulation and ethic code should be applied to them. Also, critics fear too much data-crunching could actually increase financial exclusion. The riskiest customers, and those…
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Advertisers, Publishers, and Consumers Have a Role to Play in Data Ethics
lnbressa
Author: Aphrodite Brinsmead; Publisher: Advertising Week; Publication Year: N/A. The following article details the responsibility of all parties involved in tailored online marketing and advertising to protect consumer data and use it in an ethical fashion. While usually the victim in cases of unethical data privacy from personalized ads created using data from other online…
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