Tag: Targeted Advertising
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Big Data, Financial Services and Privacy
Author: N/A; Publisher: The Economist; Publication Year: 2017. The following article discusses how bankers and insurers are using big data to better target customers and offering more personalized service. However, regulation and ethic code should…
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Big Data Ethics and 10 Controversial Data Science Experiments
Author: Sabrina Dominguez; Publisher: Data Science Dojo; Publication Year: 2018. In the following article, Sabrina Dominguez summarizes 10 controversial data science projects involving big data. She looks at these examples through a business lens, with…
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The Harms of Targeted Weight Loss Ads
Author: Liza Gak, Kyle Polich; Publisher: Data Skeptic; Publication Year: 2022. The following podcast episode features Kyle who interviews Liza about her work doing interviews centered on people’s experience with weight loss advertisements. Ethical topics…
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Effectiveness, Efficiency, and Ethics of Marketing Analytics
Author: Julia Hopkins; Publisher: University of New Hampshire Scholars’ Repository ; Publication Year: 2016. The following thesis study talks about the effectiveness, efficiency, and ethics of marketing analytics. Also, the author says how targeted advertising…