Data Ethics Repository

Tag: Third-Party Data

Ethical Ways to Collect Data Responsibly

Consent, Data Collection, Third-Party Data, Transparency

Author: Shabl; Publisher: Stop Having a Boring Life; Publication Year: 2020. The following article details 4 main strategies to collect data in an ethical manner without infringing on people’s privacy or consent. These include transparency…
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Data in Advertising: What it Means to be an Ethical Marketer

Accuracy, Consumer Privacy, Data Sourcing, Decency, Ethical Data Collection, Fairness, Marketing, Third-Party Data, Transparency

Author: Michael Peralta; Publisher: iab. Tech Lab; Publication Year: 2022. The following article emphasizes the importance of ethical data collection and utilization in marketing, in addition to providing a set of principles to be followed…
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