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Predictive Privacy: Towards an Applied Ethics of Data Analytics
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Author: Rainer Mühlhoff; Publisher: Ethics and Information Technology; Publication Year: 2021. The following paper focuses on predictive analytics (PA), where a model is used to predict the actions of a target individual/group based on large sets of data about other people. The author also defines the term “predictive privacy” as the ethical concerns that arise…
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The Power of Habit
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Author: Charles Duhigg; Publisher: Random House Trade Paperbacks; Publication Year: 2014. The following book discusses how in 2002, statistician Andrew Pole began working for Target as a data expert. He was tasked with making an algorithm that could predict pregnancy status. A year after his algorithm was implemented, the father of a high school female…
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How Companies Learn Your Secrets
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Author: Charles Duhigg; Publisher: The New York Times; Publication Year: 2012. The following article describes how every time you interact with a company, they learn and record information about you, from demographic details to shopping habits and everything in between. They do this in order to more efficiently market towards individuals and create predictive models…
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