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Data Mining: How You’re Revealing More Than You Think
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Author: N/A; Publisher: SciShow; Publication Year: 2018. The following video describes how when many people hear the phrase “data mining,” they think that is great and it can be, but can also cause issues due to how powerful it is. This video discusses instances such as the Target algorithm that led a father to find…
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The Good, The Bad, and The Creepy: Why Data Scientists Need to Understand Ethics
Author: Jennifer Priestly; Publisher: SAS Users; Publication Year: 2018. The following article discusses how the data ecosystem is evolving. Data used to be small, structured, and static. Then it became large, unstructured, and in motion. Now it is massive, integrated, and dynamic. The issues related to ethics are much more complex than they used to…
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When Does Predictive Technology Become Unethical?
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Author: Eric Siegel; Publisher: Harvard Business Review; Publication Year: 2020. The following article discusses how through the use of machine learning, we can figure out a lot about a person such as their race and gender just by taking in certain information about the individual and having an algorithm figure this out. The article mentioned…
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The Power of Habit
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Author: Charles Duhigg; Publisher: Random House Trade Paperbacks; Publication Year: 2014. The following book discusses how in 2002, statistician Andrew Pole began working for Target as a data expert. He was tasked with making an algorithm that could predict pregnancy status. A year after his algorithm was implemented, the father of a high school female…
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How Companies Learn Your Secrets
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Author: Charles Duhigg; Publisher: The New York Times; Publication Year: 2012. The following article describes how every time you interact with a company, they learn and record information about you, from demographic details to shopping habits and everything in between. They do this in order to more efficiently market towards individuals and create predictive models…
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