Tag: Targeted Marketing
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What are the Ethical Concerns of Artificial Intelligence in Marketing?
Author: Kevin Walsh, Paul Roetzer Publisher: HubSpot Publication Year: 2019 Summary: The following video notes that individuals frequently make a trade off between privacy and convenience in order to receive personalized content, which firms can…
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The Power of Habit
Author: Charles Duhigg; Publisher: Random House Trade Paperbacks; Publication Year: 2014. The following book discusses how in 2002, statistician Andrew Pole began working for Target as a data expert. He was tasked with making an…
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How Companies Learn Your Secrets
Author: Charles Duhigg; Publisher: The New York Times; Publication Year: 2012. The following article describes how every time you interact with a company, they learn and record information about you, from demographic details to shopping…
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Big Data Ethics
Algorithms, Big Data, Deindividualized, Group Identification, Individual Responsibility, Personally Identifiable Information, Power Distribution, Target Groups, Targeted Marketing, TransparencyAuthor: Andrej Zwitter; Publisher: SAGE Journals; Publication Year: 2014. The following article states two main reasons why ethical practices involving Big Data are increasingly becoming more important. Big Data is much more organic; since it…