Tag: Online Marketing
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5 Growing Ethical Issues in Online Marketing You Need to be Aware of
Advertisements, Consumer Privacy, Copyright Infringement, Marketing, Online Marketing, Online Tracking, Personal Information, Search Engine, Security, Social MediaAuthor: Jerin Michael; Publisher: Growth Animals; Publication Year: 2021. The following article discusses how there are 5 main ethical issues to look for when it comes to online marketing. The first is consumer privacy. Using…
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Advertisers, Publishers, and Consumers Have a Role to Play in Data Ethics
Advertising, Consent, Consumer Data, Guidelines, Online Interactions, Online Marketing, Permission, Personalized AdsAuthor: Aphrodite Brinsmead; Publisher: Advertising Week; Publication Year: N/A. The following article details the responsibility of all parties involved in tailored online marketing and advertising to protect consumer data and use it in an ethical…