Tag: Ethical Data Collection
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Data in Advertising: What it Means to be an Ethical Marketer
Accuracy, Consumer Privacy, Data Sourcing, Decency, Ethical Data Collection, Fairness, Marketing, Third-Party Data, TransparencyAuthor: Michael Peralta; Publisher: iab. Tech Lab; Publication Year: 2022. The following article emphasizes the importance of ethical data collection and utilization in marketing, in addition to providing a set of principles to be followed…