Tag: Customer Trust
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Big Data Ethics Recommendations for the Insurance Industry
Author: Christian Mottas; Publisher: University of Zurich; Publication Year: 2019. The following article discusses how insurers should not use data that is not related to the insured risk because such behavior will damage the customer’s…
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Data Ethics and the Impact on Customer Service
Customer Trust, Data Breach, Data Protection, Data Stewardship, Data Transparency, Reputation, ThalesAuthor: N/A; Publisher: Telus International; Publication Year: 2019. The following article talks about a digital security software company Thales, which says, the majority of consumers say companies are responsible for protecting them from data breaches,…
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Why Marketers Must Embrace Ethical Data Use
Author: Gabrielle Robitaille; Publisher: World Federation of Advertisers; Publication Year: 2020. The following article focuses on how gaining consumer trust is key for business success, and the adoption of data ethics in marketing and advertising…