Data Ethics Repository

Tag: Predictive Analytics

Predictive Privacy: Towards an Applied Ethics of Data Analytics

Prediction Gap, Predictive Analytics, Predictive Privacy, Proxy Data

Author: Rainer Mühlhoff; Publisher: Ethics and Information Technology; Publication Year: 2021. The following paper focuses on predictive analytics (PA), where a model is used to predict the actions of a target individual/group based on large…
read more >>
The Power of Habit

Data Collection, Ethical Data Usage, Predictive Analytics, Pregnancy, Target, Targeted Marketing

Author: Charles Duhigg; Publisher: Random House Trade Paperbacks; Publication Year: 2014. The following book discusses how in 2002, statistician Andrew Pole began working for Target as a data expert. He was tasked with making an…
read more >>
How Companies Learn Your Secrets

Data Collection, Predictive Analytics, Pregnancy, Target, Targeted Marketing

Author: Charles Duhigg; Publisher: The New York Times; Publication Year: 2012. The following article describes how every time you interact with a company, they learn and record information about you, from demographic details to shopping…
read more >>