Data Ethics Repository

Tag: Personalized Ads

Big Data, Financial Services and Privacy

Big Data, Financial Exclusion, Personalized Ads, Targeted Advertising

Author: N/A; Publisher: The Economist; Publication Year: 2017. The following article discusses how bankers and insurers are using big data to better target customers and offering more personalized service. However, regulation and ethic code should…
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Advertisers, Publishers, and Consumers Have a Role to Play in Data Ethics

Advertising, Consent, Consumer Data, Guidelines, Online Interactions, Online Marketing, Permission, Personalized Ads

Author: Aphrodite Brinsmead; Publisher: Advertising Week; Publication Year: N/A. The following article details the responsibility of all parties involved in tailored online marketing and advertising to protect consumer data and use it in an ethical…
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