Tag: Efficiency
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Effectiveness, Efficiency, and Ethics of Marketing Analytics
Author: Julia Hopkins; Publisher: University of New Hampshire Scholars’ Repository ; Publication Year: 2016. The following thesis study talks about the effectiveness, efficiency, and ethics of marketing analytics. Also, the author says how targeted advertising…
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Weapons of Math Destruction
Author: Cathy O’Neil; Publisher: Crown; Publication Year: 2016. The following book discusses “weapons of math destruction”: algorithms that try to quantify subjective qualities or judgment metrics. For example, an algorithm that tries to quantify “creditworthiness”…