Data Ethics Repository

Tag: Consumer Relationships

Ethical Dilemmas: How Scandals Damage Companies

Consumer Relationships, Data Privacy, Equifax, Ethical Standards, Values

Author: N/A; Publisher: Western Governors University; Publication Year: 2021. The following article discusses how companies with higher ethical standards have been shown to perform better than companies who fail to consider the ethics of their…
read more >>
Data Ethics in Marketing

Consent, Consumer Relationships, Consumer Trust, Marketing, Transparency

Author: N/A; Publisher: The Marketing Analytics Show; Publication Year: 2022. The following article discusses how successful marketing is centered around building trust and relationships with consumers. In a world of cookie pop-ups and privacy invasions,…
read more >>