Data Ethics Repository

Tag: Marketing

Why Marketers Must Embrace Ethical Data Use

Advertising, Customer Trust, Data Confidentiality, Marketing, Personal Data, Transparency

Author: Gabrielle Robitaille; Publisher: World Federation of Advertisers; Publication Year: 2020. The following article focuses on how gaining consumer trust is key for business success, and the adoption of data ethics in marketing and advertising…
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General Data Protection Regulation

Consent, Data Collection, Data Usage, Encryption, European Union, General Data Protection Regulation, Marketing, Proliferation, Right to Be Forgotten, Right to Be Informed

Author: N/A; Publisher: Intersoft Consulting; Publication Year: 2018. The following document discusses how the General Data Protection Regulation is a fundamental document that imposes regulations in the European Union regarding data collection, usage, and proliferation.…
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Why Marketers Should Explore These 4 Emerging Technology Trends

Artificial Intelligence, Deepfake, Digital Twin of a Customer, DToCs, Identity Fraud, Marketing, Transparency

Author: Claudia Ratterman; Publisher: CMSWIRE; Publication Year: 2022; The following article describes how there are 3 emerging technologies that will transform companies’ marketing abilities. The first development is artificial intelligence (AI) software that can detect…
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