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Author: Jamie Kenan
Publisher: Sprout Social
Year: 2023
Summary: By acknowledging AI’s advantages and concerns, the author offers a perspective for social media teams trying to implement automated processes. After mentioning the need for businesses to understand ML and AI, various concerns of marketing teams are listed. Among them are societal impact, false content generation, bias, and data privacy. To address these concerns, ethical frameworks are necessary. Five key steps to address concerns and minimize the associated risks for businesses and marketing teams: 1. Incorporate ethics experts and develop regulations concerning AI for the organization and individuals/teams 2. Properly define and continually update the definition and role of AI within your organization 3. Use legal and technical teams to review source data and developed tools 4. Utilize legal and privacy teams to develop and update disclosure for users 5. Continue to educate marketing teams and decision-makers.