Author: Tom Jongen
Publisher: Medium
Publication Year: 2021
Summary: The following article discusses how if any company uses customer data to make customer-facing decisions, there are ethical issues that need to be considered. Also, it asks us to consider “When ‘Know Your Customer’ goes too far;” and the issues related to Facebook/Cambridge Analytica political influence scandal from 2016 provide a clear roadmap of how applied data analytics can influence mass behavior at the ballot box. Also, Google image recognition artificial intelligence erroneously denoted humans as gorillas, Microsoft’s chatbot Tay became too offensive for Twitter within 24 hours, and Amazon’s hiring algorithm developed a distinct gender bias. Lastly, it gives some basic framework to work to ensure this issue does not happen.
