Author: Shabl
Publisher: Stop Having a Boring Life
Publication Year: 2020
Summary: The following article details 4 main strategies to collect data in an ethical manner without infringing on people’s privacy or consent. These include transparency (show users up front what data collection methods you use so there is no question of how their data may be used); consent (receive explicit consent to put users on email lists or to collect their data. Opt-in strategies are useful); third-party data (keep away third-party data tracking sites that track users IP’s, other sites they’ve visited, etc. and limit your data collection only to what you use on your site that has already been explicitly stated and consented to); and contextual ads (instead of using personalized advertisement that many sites use via third-party data, use advertisements related to the content of your own site).