Author: Jodie Sangster
Publisher: Smarter Business
Publication Year: 2017
Summary: The following interview sheds light on how the laws around data ethics vary by the region. The CEO of ADMA goes on to share how using data in the right way can lead to more trust from the users and effectively access to more data. In spite of all of this, she goes to say that all companies should treat the customer data like a valuable asset or opportunity. An interesting insight that was collected from her customers was “don’t collect too much data up front because that makes us nervous.” She says that the perception the customers can have about the brand is of importance beyond the black and white of what the business can and cannot do with their data.