Author: Chloe Tan
Publisher: Marketing-Interactive
Publication Year: 2022
Summary: The following article discusses a study on how chief marketing officers are emphasizing that data ethics is important within their company but many do not actually know what it truly means. Essentially they do not know that deep ethical considerations need to be taken account or biases could occur, and they think a terms and conditions page will satisfy all ethical data qualms rather than really understanding what the term means.