Author: Chris Brook
Publisher: Data Insider
Publication Year: 2022
Summary: The following article discusses how while it might be easy to say that just because a law has been passed to regulate data ethics more strictly but that such laws are not actually enforced, the GDPR as a regulation in Europe has been enforced by authorities even two years after the law was passed. This article talks about the lawsuits that are carried out against bigger technology companies, in this case Google. According to this article, Google did not get the user’s consent for obtaining data for ad personalization. Because of this, Google is not adhering to the standards that were set by the GDPR and makes it difficult for user to understand why data is being collected, and how that data is later on being used for the personalization in advertisements. The article cites Google’s response to the suits, which clearly states that the company is committed to the highest standards of the GDPR, but was debating whether to appeal the fine against the company. Other fines have been filed for companies such as Apple, Amazon, Netflix and Spotify as well, showing that such regulations can actually impact or at least raise awareness about the data collection and data ethics at each of these companies.