Author: Brian X. Chen
Publisher: The New York Times
Publication Year: 2021
Summary: The following article discusses how the age of digital marketing has raised some privacy concerns regarding how data are collected from consumers. This article discusses the changes that Apple and Google are making to change their privacy policies. The changes will make it harder for advertisers to access customer data. For example, companies like Apple have implemented pop-up windows in iPhone apps that will ask users if they want to be followed for marketing purposes instead of directly sharing users’ information with third parties. Facebook is known to give access to advertisers and allow them to show personalized ads to customers. Is that ethically sound? I would think not. As a user, I would not want my data to sell to advertisers for their own benefit. The war against digital privacy grows as digital marketing becomes a new strategy for advertisers.