Author: Aphrodite Brinsmead
Publisher: Advertising Week
Publication Year: N/A
Summary: The following article details the responsibility of all parties involved in tailored online marketing and advertising to protect consumer data and use it in an ethical fashion. While usually the victim in cases of unethical data privacy from personalized ads created using data from other online interactions, consumers bear some responsibility because what they say is not always what they do – most people don’t want their data used but allow its use anyways because they don’t realize what they are consenting too. More responsibility falls on advertisers to follow newly published data ethics guidelines and include permission consents in their content. On top of this, publishers of advertisements need to be diligent about protecting consumers’ data so that it does not fall into the wrong hands or get used for the wrong reasons.