Tag: Target Groups
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Big Data Ethics
Algorithms, Big Data, Deindividualized, Group Identification, Individual Responsibility, Personally Identifiable Information, Power Distribution, Target Groups, Targeted Marketing, TransparencyAuthor: Andrej Zwitter; Publisher: SAGE Journals; Publication Year: 2014. The following article states two main reasons why ethical practices involving Big Data are increasingly becoming more important. Big Data is much more organic; since it…