Tag: First-Party Data
-
Why Data Ethics in Marketing is Important and What to Do About It
Building Trust, Customer Centricity, Data Integration, Data Minimization, First-Party Data, Incremental Consent, Marketing, Repeat Business, Zero-Party DataAuthor: Stéphane Hamel; Publisher: Supermetrics; Publication Year: 2020. The following article explains how data ethics is still a relatively new concept. It explains why data ethics has become a major topic in marketing and explains…