Tag: Customer Information
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The Murky Ethics of Data Gathering in a Post-Cambridge Analytica World
Cambridge Analytica Scandal, Customer Information, European Union, GDPR, General Data Protection Regulation, Marketing, Personal InformationAuthor: Sarah Steimer; Publisher: American Marketing Association; Publication Year: 2018. The following article pertains to the ethical use of customers’ information in marketing campaigns. The article starts by explaining that Cambridge Analytica hired an individual…