Author: Sabrina Dominguez
Publisher: Data Science Dojo
Publication Year: 2018
Summary: In the following article, Sabrina Dominguez summarizes 10 controversial data science projects involving big data. She looks at these examples through a business lens, with the goal of effectively marketing to customers. Even when trying to make a profit however, data ethics must still be considered. Big data has the opportunity to change lives for the better, but it is not as simple as some businesses may hope. The examples cover a wide range of ethical issues. This range includes targeted advertising, location tracking, breach of privacy, issues with bias and discrimination, lack of transparency, and even the physical safety of customers. This range reflects how ethics can affect any industry in a variety of ways. As businesses compete for profits, the well-being of customers can be forgotten. There is a line that needs to be drawn in order to protect customers when businesses are pushing technology for innovation.