Keywords: Advertising, Anonymity, Data Collection, Data Privacy, Facebook, Google, Key Identifying Information, Marketing
Author: Madhumita Murgia
Publisher: TED
Publication Year: 2017
Summary: In the following talk, Madhumita discusses how data privacy is still a huge issue. Even though data is anonymized there are still key identifying information such as gender, zip code, etc. that can narrow down the potential people it could be. When this data is shared and analyzed it can be sold to third parties and used to target your feeds. Many large companies such as Facebook and Google were listening to people and giving suggestions based on that. While a lot of data is used for the good, much data collection is being used for advertising and marketing. This can have a large impact on the decisions you are making.