Publisher: AAAI, Advanced Analytics and Artificial Intelligence, Consumer Trust, COVID-19, Transparency
Author: Leanne Allen
Publisher: KPMG International
Publication Year: 2020
Summary: The following article discusses how COVID-19 accelerated the implementation of Advanced Analytics and Artificial Intelligence (AAAI), and this trend changed how customers interact with financial companies. On the other hand, financial companies reported a 3% decline in consumer trust after the outbreak of COVID-19. Now, the consumers want greater transparency, and therefore building consumer trust in terms of data ethics is critical in driving value for the company and its consumers.