Author: Claudia Ratterman
Publisher: CMSWIRE
Publication Year: 2022
Summary: The following article describes how there are 3 emerging technologies that will transform companies’ marketing abilities. The first development is artificial intelligence (AI) software that can detect customers’ emotions. One of the concerns about this software is that it can be used to manipulate customers’ emotions. Secondly, is something called a Digital Twin of a Customer (DToCs) which can help customers have a curated experience in their buying habits. There are concerns about how this can help customers but it can also disrupt their trust in the organization. Lastly, AI technology can allow people to try on makeup or jewelry virtually. However, this can lead to people creating deepfakes and identity fraud. In order to address the ethics companies can be transparent with customers on what they are agreeing to. They also can prioritize data ethics in their company values and exemplify it in ways for customers to feel comfortable.