Author: Thomas Brewster
Publisher: Forbes
Publication Year: 2015
Summary: The following article discusses how for over a year, SilverPush, an Indian firm, was secretly using inaudible sounds that would play through people’s televisions and get picked up by their cell phones. The imperceivable sound would tune during commercials and get picked up by phones that had SilverPush’s technology embedded in various applications (often unbeknownst to the phone’s owner). The cross-platform tracking capabilities raised red flags, as it unknowingly provided the firm with a glimpse into consumers’ home lives. When the article was written (2015), the technology had only been trialed in India.