The Human Insights Missing from Big Data

Author: Tricia Wang

Publisher: TED

Publication Year: N/A

Summary: In the following video, Wang suggests that insight through an emotional lens often eludes big-data findings. Wang explains that while big data is important, the subsequent decisions made with it are better when paired with thick data. Thick data refers to “stories and interactions that cannot be quantified” and help you understand the human narrative.


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