Netflix and Spotify Ask: Can Data Mining Make for Cute Ads?

Author: Sapna Maheshwari

Publisher: The New York Times

Publication Year: 2017

Summary: The following article takes a look at specific ads from Netflix and Spotify that poked fun at unusual behaviors from specific users on their respective platforms. For instance, Spotify pointed out that one user listened to Bieber’s “Sorry” over 40 times on Valentine’s Day, and asked what they had done to warrant such behavior. While funny, the ad points out that any anomalous behavior will still out to the analysts at these large companies, which raises concerns over privacy. While both companies maintain that they are not selling any of this information, it still makes some users uneasy, and is something to be aware of.


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