Author: N/A
Publisher: Sales Force: News & Insights
Publication Year: 2021
Summary: The following article describes how it comes as no surprise that consumers do not typically trust artificial intelligence (AI) technology. Ethical AI is the foundation for lasting relationships between the developer who creates and uses AI and customers impacted by their results. The new maturity model by the Salesforce Ethical AI lays out 4 critical steps needed to establish strategies to safeguard and encourage customers: 1): Individual advocates build small strategies and work to earn support; 2): A more organized and repeatable stage where formal teams and resources are combined for a strategic vision; 3): New teams develop measures and mindset to make the practice suitable for the long-term; and 4): Practice moves forward with holistic vision and dedicated support to implement ethics into the corporation at all levels. This maturity model describes how a process starts and develops over time; the key is that these teams and resources begin at the individual level and then transpire into various levels of the organization to yield success.